Google Tez vs other e-payment solutions in India: How do they differ?
Google launched a new digital payments benefit called Tez in India. Based on Unified Payments Interface, Google Tez offers a very simple and quick way to send and receive payments. With the Tez application, Google is trying to take advantage of the digital payments blast in India.
Be that as it may, there are a lot of obstacles in Google Tez’s path at launch. There are several popular and more feature rich digital payments apps and services out there. Paytm is among the oldest of these applications, having set up itself years ago and shoring up a decent sized client base. Relatively new entrants like BHIM and PhonePe have fared considerably well, too.
In this post today, we take a look at Google Tez tolls against the likes of Paytm, PhonePe, BHIM and Android Pay.
Google Tez vs Paytm
Paytm is one of the most popular mobile wallets in India, has built up itself as a reliable but yet comparatively conservative service over the last few years. Owned by One97 Communications, Paytm has gone from offering mobile recharges to setting up a decent sized e-commerce store.
Most recently, Paytm got a permit to work as a Payments Bank also, allowing its clients to save up money in a digital savings account.
Generally, Paytm and Google Tez are gone for two totally extraordinary sets of use-cases. While Paytm is a recharge-cum-e-commerce portal, it also has a mobile wallet and a Payments Bank service. Paytm allows you to use your existing UPI VPAs (example@upi) to make payments, rather it uses debit and credit cards, as well as net banking as payment modes.
With Google Tez, all your receipts and payments are directed through UPI. Tez is also a mobile-only service, available on both Android and iOS devices. Paytm, on the other hand, can be used on the desktop as well.
Google Tez vs PhonePe
PhonePe is another popular payments application in India, attracting users with a very good looking interface and a huge number of cashback offers. It shares a lot of features with Paytm. In any case, unlike Paytm, it offers local UPI integration in addition to a mobile wallet.
With PhonePe, users get to customize their UPI VPAs, with a @ybl suffix. The PhonePe application is made by Flipkart and is supported by Yes Bank. While you can customize your VPA to your liking in PhonePe, in Tez you can only choose from one of the three suffixes.
Apart from customizable VPAs, a good interface, and mobile wallet, PhonePe also gives you a chance to send and receive money to/from bank accounts, transfer money to one of your own bank accounts and make recharges and bill payments.
Google Tez, on the other hand, is still in its nascent stages, so it’s not a surprise that its feature-set is still very rudimentary.
Google Tez vs BHIM
Google Tez vs BHIM is a more direct comparison, as both, the applications offer a similar set of services Be that as it may, when you dig further, you will find that Google Tez is now a better service when compared with BHIM.
Google Tez not only lets you a chance to send/receive money like Bhim, it additionally offers a much better user interface. The Cash Mode is a decent addition as well, enabling you to exchange cash for Tez users nearby without revealing your personal information. Furthermore, Google Tez also comes with some interesting offers, giving clients a cashback of Rs. 51 on each successful referral.
Google Tez vs Android Pay
Android Pay never made its way to India, and after the launch of Google Tez, it looks like Google users will have to wait a while before Android Pay is launched here. Google Tez influences on the Unified Payments Interface’s increasing popularity in India. Android Pay, then again, requires smartphones with NFC and perfect point-of-sales devices.
Android Pay, unlike all to all other payment services, mentioned here, is a contactless payments service that depends on NFC to make installments. To use Android Pay, you will have to link a card from a supported bank and make payment at a supported point of sales terminal. The logistics required for such a service need a good amount of investment from all parties involved – the customer (using a phone with NFC), the vendor (using a compatible point of sales terminal) and the banks (for ensuring compatibility with this payments system).
All in all, Google Tez is a not too bad offering from Google, especially for a version 1 product. With the developing popularity of digital payments in India, and with the government pushing UPI and digital transactions heavily, the time is appropriate for organizations like Google to push their installment administrations. While Google might not have been the first company to offer digital payments service, the Tez application is a decent positive development.
With that said, it may not be a simple ride for Tez in India, especially when you consider the way that there are numerous prominent rivals in the market as of now. Services like Paytm, PhonePe are well established and popular, and with banks offering their own UPI applications, this is a genuinely swarmed showcase. Will Google Tez still figure out how to be fruitful? Only time will tell.
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