CATEGORIZATION FOR YOUR DIGITAL MARKETING STRATEGY

CATEGORIZATION FOR YOUR DIGITAL MARKETING STRATEGY

Your business isn’t only identifiable by name alone. Truth be told, for most businesses, it’s difficult to tell what they truly do by looking at just the name. That is the reason computerized promoting requests that organizations classify themselves to enable clients to locate the correct outcomes when they’re searching down specific services. Let’s take a look at what categorization means and how it should play into your content plan for your digital marketing strategy.

 

How to Categorize Your Business

Categorizing your business means choosing a broad category or keyword to loosely define what your business does and then selecting some more specific keywords (usually including geographical tags) that narrow it down further. You’ll do this when you claim your Google My Business Listing, which will let you choose one broad category as well as 5 more specific ones. For example, you might choose “Plumber” as your broad category, and then “Tucson residential plumber” as a more specific category tag. By doing this, you’ll ensure that when someone searches for “plumbers near me” from anywhere in Tucson, they’ll see your business among the results.

How to Organize Your Content

Categories can be important for your content, especially if you offer a wide range of products and services. As you add content to your blog, you should tag it with relevant category keywords, so it’s easier for readers to find what they’re looking for when they want information from your blog. This also makes it easier for search engines to track down content that pertains to specific search terms.

It can take lots of steps to get your marketing strategy just right, so don’t hesitate to seek help from the pros. Anchor Wave can help you manage an effective digital marketing plan to improve your paid and organic search results, so you see more business.

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